The Precor Mission
We promise precision quality products with steadfast reliability that are inspired by exercisers and built to perform for the world’s best fitness facilities.
Precor is defined by our commitment to four values that drive everything we do. Get an inside look into how we Think Customer First, Stand for Quality, Drive for Results, and Win Together as a Team.
Logos & Marks
The Precor logo is the foundation of our visual brand identity. It visually communicates our approach to fitness. The mark of Precor is referred to as The Ramps. The Ramps logo can be used as a lead visual, but the full Precor logo must appear somewhere in the layout to ensure brand recognition.
The logo should only be produced in the color options below. The specific composition of the background will determine which color logo is utilized. Click the asset below to download.
STYLE ASSET + PROJECT TOOLS
At Precor, we use the following tools to manage our brand, video and project management
Brandfolder contains the full collection of logos, images, colors, 3D icons, product renderings and brand templates available for download.
Wistia is Precor's bank of video assets for worldwide usage.
Brand Usage
We no longer associate the 'Fitness Made Personal' tagline with the logo. For call-to-action design, we no longer use blue ramps or blue footers.
Current Precor Logo
Outdated Precor Logo
Reversed Footer
Outdated Reversed Footer
Call to action
Outdated call to action
Sub-brand Logos
Precor has sub-brands that represent different aspects of our fitness offerings.
Color
The default background for collateral projects is Deep Treads with white headlines, subheads and minimal body copy. Alternatively, Pure White or Calm Gray backgrounds can be used with black headlines, subheads and body copy. LED Blue is a secondary color and should be used for CTAs, highlights, and accent elements.
Primary Colors
Color for body copy and alternating background colors. Click on a color to copy the HEX code.
DEEP TREADS | PMS: 433C | HEX: #1e262a
GRAPHITE | PMS: Black 7 | HEX: #666464
CALM GRAY | PMS 7541 | HEX: #e5e5e5
PURE WHITE | HEX: #ffffff
Accent Colors
Color for headlines, qualifiers, headings and calls to action. Click on a color to copy the HEX code.
LED Blue | PMS: 801C | HEX: #00aacd
Action Blue (ADA Compliant) | PMS: 7690C | HEX: #2A7DA1
Deep Blue | HEX: #364355
Dark Gray | HEX: #181717
GRADIENT | DEEP BLUE | DARK GRAY | For presentations and product booths
Photography
The photography collection below contains top level images that represent all areas of product categories under the Precor brand. For a more extensive collection of photography including product renderings, please visit the Precor Product & Marketing Brandfolder.
Typography
Precor's main typeface families are Gotham and Montserrat for headings, subheadings and calls to action, as well as Roboto for paragraphs and body copy.
A license to print Gotham can be purchased at the foundry Hoefler & Co. Montserrat and Roboto can be downloaded for free from Google Fonts. In all Microsoft Office applications, we substitute the Gotham family for Calibri Light in headlines and subheads, then Calibri Book for body copy. The Calibri font family is included in all Microsoft Office applications.
Gotham